Category: Marketing strategies
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Just print it!: Moving from contemplation to action
This advertising method is one of the easiest you can possibly do–just print out a copy of your statement and place it someplace you will see it often. The article goes on to explore why we might still have resistance to doing something that easy to help ourselves achieve a goal.
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Dear Brain: What kind of ads will motivate me to exercise?
In my experience, regularly exposing yourself to any photos of you doing something you want to participate in more often, such as exercising, with normalize that activity and make it more likely to happen. However anything you can do to engineer your photo so it looks like the outcome you want to achieve is already…
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Dear Brain: How can personal marketing help me stay clean and sober?
Make sure to frame your ads as affirmative, rather than negative statements, and to include pictures if possible. Keep in mind that commercial advertising always seeks to emphasize benefits, and to tailor those benefits to the target demographic.
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Remind yourself to be present
The whole purpose of personal marketing is to devise ways to automatically remind ourselves of the things we want to think about. Most of the time I’ve oriented my ad campaigns toward thinking about things I want to do. This one is more focused on being, and it feels good.
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Guest post: Find Authentic Happiness with personal marketing
This article demonstrates how to use one of the main ideas of Positive Psychology–your strengths–to generate ideas for ads designed to make you happier.
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Dear Brain: How can personal marketing help me save money?
Dear Brain and three other bloggers answer the question, “How do I remind myself of the long-term value of saving money when something I want RIGHT NOW is begging to be bought?”
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Take back the Marketing Mix: The Four P’s
Product, Price, Place, and Promotion — known as the marketing mix — are the four classic variables a marketer controls in any exchange. Each contains opportunities to shape a proposition so well suited for the customer that selling it doesn’t require much persuasion, because it meets a genuine need in a way they want to…
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Optimize your media input streams to support your goals
What you think about is what happens. Or at the very least is much, much more likely to happen than something you never think about at all. Your mind will receive a staggering number of messages in 2009 that you mostly have no control over. TBYB! suggests that you take a look at the input…
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Dear Brain: How can personal marketing help me change my career?
I am starting to make a career change from accounting to human resource management. My ultimate goal is to obtain a Certified Human Resource Professional designation. I have enrolled in a HR Mgmt. course and joined the professional trade association and local chapter. Should I look for a position in HR now or wait until…
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Best. Excuse. Ever! How my personal marketing campaign compelled me to buy a Nintendo Wii
TBYB! believes the most valuable thing we can do with our technological gadgets is to use the things they know about us to support our own growth. The Nintendo Wii, especially with Wii Fit, is one of the most elegant applications of computing power applied to human development I have ever seen. If your goal…