Author: Lynn
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Play dress-up with your avatar
TBYB! is always looking for methods to deliver our messages that will be automatic; that is, they occur frequently in the normal course of doing things you would do anyway without requiring any additional action or thought on your part. Dressing up your avatar can be a great way to accomplish that automation. Now that…
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Happy Birthday to us!
Take Back Your Brain! is one year old this week, and what a year it has been! Researching and writing these articles for you has been a fascinating, exhilarating adventure, so thanks to each of you for a great ride. I have plenty of new articles planned for 2008, including a series that should be…
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Start early, leverage habit
It seemed a bit early, but of course that’s the point. Who was thinking about Christmas shopping on November 8th? Yet when I walked into Starbucks last Thursday morning, the holiday transformation had occurred completely. The store is now entirely decked out in red with a few green accents. Special holiday drinks are on the…
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They’re baaack!
The Christmas season is a fascinating time to study advertising methods. The rule set of the festival (everyone buys a gift for everyone else) ensures that more money is spent during these few weeks than at any other time during the year; thus the competition for holiday dollars heats up into a massive no-holds-barred persuasion…
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Road trip: Lessons from Angels Landing
A few days ago I climbed Angels Landing in Zion National Park. This 1500 foot climb is billed as one of the most challenging and spectacular hikes in the world, and it did not disappoint. The view from the top is amazing. It was a wonderful, difficult, exhilarating, challenging, sometimes scary, beautiful day; one of…
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Road trip: Shoes
All of a sudden I saw a huge tree growing out of a dry wash. It could have been the only tree in the county, as far as I knew. As I drove closer I noticed there seemed to be something hanging from the tree. Lots of things, suspended from the tree in large clusters…
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Road trip: Leaving your mark
Sometimes I wonder if messages from the past are so different from this one. As citizens of the future, we usually ascribe deep spiritual significance to ancient petroglyphs, but what if it was just some kid defacing a rock?
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Road trip: Ancient advertising
These petroglyphs are on a sandstone wall about 100 feet off the ground in a stunningly beautiful area near Lake Mead. The interpretive signage suggests they may have had religious or ceremonial significance. Although their exact meaning has been lost, the images are still reaching audiences 1000 years later.
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Road trip: Adopt a highway
We normally focus on advertising TO ourselves here at TBYB. What if we advertised FOR our own goals, but TO others? What kind of visible public commitment could you make about your goal?
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Road trip: Rosa Parks Way
Just north of Portland, Oregon on Interstate 5, I passed a huge sign for Rosa Parks Way. It occurred to me that naming streets is one way a community advertises to itself what its collective values are. For example, this sign may be reminding the citizens of Portland that there is no longer room in…