Author: Lynn
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Write your copy like the result you want is already true
I want to tell you what’s been going on for me with the Post-It note hack, because I believe the results I’ve experienced from these very simple steps we’ve taken illustrate a critical fundamental principle of personal marketing: YOUR AD MUST ILLUSTRATE THE RESULT THAT YOU WANT TO ACHIEVE!! It cannot be about you WANTING…
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Personal marketing for smart people
it’s my pleasure to review Personal Development for Smart People: The Conscious Pursuit of Personal Growth because it’s so relevant to the work we’ve been doing on our back-to-school personal marketing campaign. Steve’s first published book reads like a volume of personal development’s greatest hits, but not in the tawdry, exploitative way that you might…
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Target market research: put your customer first
If I’ve learned anything at all from studying marketing it’s that the process is not random. The thousands of ads we’re exposed to every day are specifically designed to push the buttons of the demographic those marketers have decided to target –you. The problem with many of our attempts to influence ourselves is that they’re…
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How to choose a goal for your back-to-school marketing campaign
This week we’re going to look at your goals and choose one that you’d like to make real progress on between now and the end of the year. Since personal marketing can help with almost any goal, I encourage you to choose based not so much on what you think will “work”, but on how…
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Welcome back!
Regular readers will recognize that I’m just returning to TBYB! from a couple of months off. It’s been a great summer break for me, and I hope for you as well. The first article in the new series is called How to choose a goal for your back-to-school marketing campaign. In it, we take a…
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Summertime, and the livin’ is easy
TBYB is a strong proponent of identifying the life you want and trying to get it. I notice that the life I yearn for lately has more leisure and fewer commitments; unexpected morning adventures and lazy afternoons. So I’m going to take a break for a few weeks, and then I’ll be back with a…
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Take it out to the ball game
I watched lot of softball this week on the NCAA Women’s College World Series. It turns out that Katie Burkhart, the pitcher of the winning Arizona Sun Devils – is a very successful personal marketing practitioner. According to the announcers, she’s spent a lot of time working on her mental game in the past year,…
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10 steps to powerful personal marketing
Personal marketing uses commercial and social marketing principles to help us succeed at goals we have chosen for ourselves. It’s powerful stuff that can really help your life. But the following feedback from a reader made me realize that some of you may be feeling overwhelmed about how and where to begin. This article shows…
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How to plant a mental cover crop
You can’t advertise to yourself all the time. I guess you could, but it would be time-consuming and exhausting, sometimes you don’t really know what you want to work on, and other times you’re just busy with other stuff. Besides, if you do it too much you risk having your own ads become part of…
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Send yourself voice ads with Wakerupper
Wakerupper is a free online service that delivers reminders to your phone. It’s always good to remind yourself about the benefits of a behavior you want to adopt. The scheduling feature of Wakerupper gives you the power to remind yourself right at the time you might need that support the most.