Author: Lynn
-
Use software to imagine your future
Computers can dramatically increase our ability to imagine a desired outcome. That computer background is not just a digital picture on a screen. It’s a frequent reminder of pleasant time I have spent hanging out in a convincing visualization of my desired future. The changes I want to implement in my yard have already occurred…
-
Seriously – the New Year collage is a great hack!
Wow. I recently finished making my New Year collage. What an amazing project. I had not done one for a few years, and had forgotten just how powerful the process can be. Overall, I can say I do not recall ever feeling so clearly focused on my goals. Each day I feel motivated to do…
-
Supercharge your life with a New Year collage
Because the sense of starting a new cycle is so strong for me at this time, I often think about what I would like to accomplish in the next year. I have made a collage several times to remind me of those goals. It’s a lot of fun and an extremely effective way to key…
-
How to send yourself text messages with Backpack
Some of the ideas we want to remind ourselves about lend themselves better to text than images. For example, maybe you want to get in the habit of giving yourself positive messages. In the last article I discussed how to compose an effective text ad for yourself. Now let’s combine that technique with a little…
-
How to write an effective ad on a Post-It note
The beauty of the Post-It note is the stark simplicity of the medium. Because producing and deploying your ads is so simple with this method, it offers the opportunity to focus solely on your marketing message. The centrality of message can be eclipsed in other, sexier, delivery systems, but not here. The zen of the…
-
That perfect gift – part 2
The campaign to get you to buy Christmas gifts combines several strategies that are enormously effective, Together, they are able to create a mass trance that lasts for two months and causes people to do crazy things like go into debt, wait in line outside big box stores at 4am, and buy chia pets. Because…
-
That perfect gift – part 1
Here in the northern hemisphere it is the darkest, coldest season of the year. Bears hibernate during this season. Honey bees retreat into the hive and huddle together for survival. Many other insects simply die. Trees lose their foliage as the sap flows deep inside. The tops of other plants die off completely for many…
-
How to get a $1000 camera (or anything else)
It turned out that for Jenny, the most important part of the whole scenario was taking the pictures. She wanted to take them with a very particular high-end camera, and did not have the money to buy it. The more we talked about it, it sounded like buying that camera felt like the obstacle between…
-
How to customize your computer background
For many knowledge workers the background image on our computer desktop is something we return to many times each day. The stock patterns and nature photos that come with your computer are nice, but one of the easiest ways to advertise to yourself is to take control of that image.
-
Is advertising evil?
The problem I have with advertising is not the fact that it exists, but that it’s so distracting. The ratio of messages that benefit advertisers to the ratio that benefit us is wildly unfavorable to us. In fact, the ratio is not just unfavorable; it’s a shut-out.